Don Norman Emotional Design

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We spoke with Don Norman about Emotional Design and the 3 different levels of human emotions that impact UX. • Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting. • For more information, please visit https://www.nngroup.com/books/emotion... • Visit our site: • http://www.nngroup.com/

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