Estelle Guerin Marketing Director Ackerman on the new Orchidées strategy











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http://www.BKWineTours.com Come on a Wine Food Tour with BKWine --- Estelle Guerin, Director of Marketing of the Ackerman Group, one of the largest wine producers in the Loire Valley, presents the new group strategy and its brand strategy. Its primary focus is on quality and on profiling the group’s brands as high quality products. It also is about estate wines, and environmental concerns. The new name for the group is “Orchidées, Maisons de Vin”. • At an Ackerman press conference in Paris in December 2017. • Language: French • BKWINE: • Wine Tours: http://www.BKWineTours.com/ • Vinresor: http://www.BKWineVinresor.com/ • BKWine Magazine, Wine Writing and Journalism: http://www.BKWine.com/ • Wine Photography: http://www.BKWinePhotography.com/

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