Youtor
Gatekeeping Theory of Communication
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=hJlH_AREgoU
Gatekeeping Theory • Concept: • The Gatekeeper decides what information should move to group or individual and what information should not. Here, the gatekeeper are the decision makers who letting the whole social system. The gatekeeper is having its own influence like social, cultural, ethical and political. • Based on personal or social influences they let the information to the group. Through this process the unwanted, sensible and controversial information’s are removed by the gate keeper which helps to control the society or a group and letting them in a right path. In home mother plays the vital role and she has to decide what their kid’s needs and what should 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