What are Sales Sequences Sales Email Sequence in Freshsales

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Sales sequences are used to automate sales and reduce the workload for your sales agents. • Create your sales sequences for free: https://www.freshworks.com/crm/featur... • What are sales sequences? • Sales sequences are automated workflows that help your sales agents manage their outreach better. It is also known as sales cadence. They comprise a scheduled series of sales touchpoints like emails, phone calls, SMS, and reminders. • Sales sequences in Freshsales enable you to send personalized emails and SMS automatically and even create tasks and call reminders when defined conditions are met. • The main goal of a sales sequence is to start a conversation with a qualified lead and set meetings for further discussions. Sales teams use sequences to schedule and manage their outreach to leads. • Benefits of sales sequences: • Nurture leads • Send welcome emails • Manage follow-ups • Automate renewals • Re-engage cold leads • Run upselling campaigns • Learn more about sales sequences here: https://www.freshworks.com/crm/featur... • Timestamps: • 00:00 Introduction • 00:17 What is sales sequences • 00:36 How to create a sales sequence • 05:22 Sharing a sales sequence • 05:57 Editing a sales sequence • 06:22 Cloning a sequence • 06:34 Active vs inactive campaign • 07:05 Metrics • 07:41 Sales sequence settings • 08:05 Reasons for failure • #salessequence #freshsales #salesautomation

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