Youtor
1Rebel Reimagining Boutique Fitness Cofounder James Balfour
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=hd6l5JM6C9Y
On this week’s episode of the Escape Your Limits podcast, our guest is James Balfour, founder of the iconic, trailblazing, boutique fitness brand, 1Rebel. • When the brand entered the market in 2014, it reimagined fitness, offering an endorphin-rich, community drive experience that combined beautifully quirky, high-end environments with quality programming, instruction and community. This was arguably the start of the boutique fitness revolution. • In this podcast, James Balfour gives a very candid account of the brand’s pandemic survival strategy, its strategic pivots to remain relevant, strong and sustainable through changing market conditions and a glimpse at the brand’s future ambitions. James’ also talks about his personal experience of the pandemic. As an eternal optimist, he always believed the storm would eventually pass, which it did, but at what cost? James talks about the collateral damage and harsh lessons learned about the importance of family and friendship. • In this podcast, James talks very frankly and honestly about: • · Adapting the 1Rebel business model in response to COVID. • · Evolution of boutique fitness. • · Experience driven marketing. • · Values vs. marketing messages. • · Creating community-driven environments that promote unity. • · Nurturing and supporting freelance instructors. • · Adapting the model in response to changes in consumer behaviours. • · Growth strategies, franchising and international expansion. • · The impact of emerging technology on the fitness industry. • · Fitness trend predictions. • · Personal lessons from the pandemic. • To learn more about 1Rebel, click here: https://www.1rebel.com/ • ====================================================== • Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: / escapefitness • Shop gym equipment: https://escapefitness.com/shop • View our full catalog: https://escapefitness.com/support/cat... (US) • https://escapefitness.com/support/cat... (UK) • ====================================================== • Facebook: / escapefitness • Instagram: / escapefitness • Twitter: / escapefitness • LinkedIn: / escapefitness • 1:13 Intro • 1:29 Pivoting the business in response to COVID • 5:05 Rationale behind the PayAsYouGo model • 7:29 Evolution of the boutique fitness market and the business model for 1Rebel • 12:13 Creating a sustainable boutique fitness model • 16:58 Marketing strategies and creating event experiences • 23:16 Balancing values and marketing messages • 27:13 Creating inclusive environments that unite rather than divide people • 29:45 Fitness industry culture and retaining instructors • 33:10 Training, development and instructor expectations in a fitness business • 35:36 The impact of COVID on consumer behaviour and the effect on attendance • 37:25 Business growth strategies and international expansion • 47:44 The fitness sector’s post COVID recovery • 50:56 Dealing with adversity • 53:26 The impact of emerging tech on the fitness industry • 57:01 How the pandemic influenced the demographic of 1Rebel fans • 59:48 Trend predictions for fitness moving forwards • 1:07:02 Lessons from the pandemic • #escapefitness #escapeyourlimits #1rebel
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