What do innovators need to understand about customers

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What is the most important aspect of context for innovators to understand? • Customers, says Jayshree Seth. • Their: • · Limitations • · Degree of freedom • · Pressures • · Constraints • · Pain points. • The context allows you to make decisions – if you don’t understand it fully it can feel limiting. • For the full Lancefield on the Line podcast conversation between Jayshree and me: • LISTEN: https://bit.ly/4ddqCa5 • WATCH: https://bit.ly/3Akh66s

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