Using Games and Gamification in Market Research Betty Adamou

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=iKYqwwQQii4

Games Gamification in Market Research, out now: http://bit.ly/2RPabXr • Why use games or gamification in market research? What are the benefits compared to traditional research methods or models? From exploiting existing and emerging technologies to gleaning better quality untapped data, the results that can be obtained through gamification are second-to-none. • In this video, Betty Adamou, author of Games and Gamification in Market Research, reveals the benefits of using games and play in market research to create intrinsic engagement and glean better consumer insight, so you can ensure your surveys provide the most valuable results to help you remain competitive. • ---------------------------------- • Subscribe to our channel: • https://www.youtube.com/koganpagebusi... • Facebook | / koganpage • Twitter | / koganpage • Instagram | / koganpage • LinkedIn | / kogan-page_2

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