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Learn about content analysis in qualitative research. We explain what it is, the strengths and weaknesses of content analysis, and when to use it. This video is perfect for first-time researchers, as we explain all the concepts in plain language and provide loads of examples of content analysis in action. • OVERVIEW: Content Analysis 101 • 00:00 Intro overview • 00:49 What is content analysis? • 01:43 The two approaches to content analysis • 01:53 Conceptual content analysis • 02:50 Relational content analysis • 04:26 Strengths and weaknesses of content analysis • 06:17 Free dissertation writing course • 06:44 When to use content analysis • 08:06 Recap of key points • 08:56 Conclusion and outro • FREE RESOURCES: • Qualitative Analysis Blog Post: https://gradcoach.com/qualitative-con... • Free webinars - https://gradcoach.com/webinars-worksh... • Dissertation/thesis chapter templates - https://gradcoach.com/templates/ • Dissertation/thesis writing mini-course - https://gradcoach.com/dissertation-co... • Grad Coach blog - https://gradcoach.com/blog/ • For 1-on-1 support with your qualitative content analysis (or any other aspect of your research project), check out Grad Coach's private coaching service here - https://gradcoach.com/dissertation-co... • Our Socials • 🟢 Facebook -   / gradcoachintl   • 🟢 Twitter -   / gradcoachdotcom   • 🟢 LinkedIn -   / grad-coach-intl  

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