Mobile vs Desktop Where Do You Convert

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=j4CobwIaL0E

🥰 GET MY BEST ADVICE for Business Owners or Marketers: https://dtm.world/growth • Looking to prove to your colleagues that email isn't dead? This episode is a must-listen. • In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. • We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat yet again. • Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies. • Key Takeaways: • Complex copy is significantly hurting conversion rates. Although industry-specific language complexity can vary, simplified language resonates better with audiences today. • Email remains the highest converting channel despite the rise of other platforms. • Mobile traffic is high, but desktop conversions are still more substantial. • Instagram is outperforming Facebook in terms of conversion effectiveness. • Adopting a mobile-first design strategy is crucial for success. • Benchmark reports can provide valuable insights for businesses. • Testing multiple variants is essential for optimizing conversion rates. • • Chapters • [00:00] Introduction to Unbounce and Steve Oriola • [03:58] Email’s Enduring Effectiveness in Conversion • [05:59] Mobile vs. Desktop: Conversion Insights • [09:32] Writing at a Fifth to Seventh-Grade Level • [11:43] Industry-Specific Language Complexity in Conversion • [13:59] Using Benchmark Reports for Industry Insights • [16:32] Integrating Insightly with Unbounce • [18:58] Capturing and Retaining Attention in Marketing • 💻 Check out Steve Oriola Website - https://unbounce.com/landing-pages-ov... • ➡️ Follow Steve Oriola on LinkedIn - / oriola • 📚 Check out the Conversion Benchmark Report - https://unbounce.com/conversion-bench... • ➡️ CONNECT with me on your fav platforms: • 🗣️ LinkedIn: / ducttapemarketing • 📧 Join my mailing list: https://dtm.world/ytnews • 🥰 GET MY BEST ADVICE for Business Owners or Marketers: https://dtm.world/growth • 🎙️ Follow the DTM podcast: https://ducttapemarketing.com/about/d... • 👍Give this episode a thumbs up if you like it! • 😎 This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

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