Youtor
Corporate Brand Identity Matrix An introduction
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=keY0-nVG9Fo
As voted for in the @OptimatrainingUK community poll, this video is an explainer that introduces the Corporate Brand Identity Matrix. • Developed by Stephen Greyser and Mats Urde, the Corporate Brand Identity Matrix provides a useful framework for considering how the organisation is perceived – by those both inside and outside of the organisation. • It is also a useful tool for explaining how the nine components of a brand fit together. • Based on the article 'What Does Your Corporate Brand Stand For?' found here: • (https://hbr.org/2019/01/what-does-you...)
#############################
