Language Attitude Social Identification ampCommunication Accommodation Theory Convergence Divergence

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Notes in the Description: • In this Video you will get: • Language Attitude. • What is Attitude? • What us Behavior? • Difference between attitude and Behavior • Colin Baker's Identifications of Language Identities. • Theories of Language Attitudes: • 1. Social Identification Theory • 2. Communication Accommodation Theory • Areas of Language Attitude • Positive and Negative Attitudes • Convergence and Divergence • Importance • Conclusion • Notes: • LANGUAGE ATTITUDE • ATTITUDE: • Personal Beliefs • Different from behavior • Not physical • Different circumstances, conditions…(context) • Difference: • Attitude • Person’s mutual view. What he thinks or feels about something? • Experience and Observation • Human Attitude. What you think or feel? • Way we perceive things? • Behavior • Implies actions, moves, functions of group towards others. • Situation • Inborn, Innate.What you do? • Social Norms • Language Attitude • Feelings people have about their language and for others language. • Areas of Language Attitude • Colin baker identifies language attitudes: • 1. Attitudes towards language variations, dialects, speech styles. • 2. Attitudes towards learning a new language. • 3. Attitudes towards specific minority language. • 4. Attitudes towards language groups, communities, minorities. • 5. Attitudes towards language lessons. • 6. Attitudes of parents towards language of their children. • 7. Attitudes towards use of specific language. • 8. Attitudes towards language preferences. • Importance of Language Attitude • It can predict: • Language choice in multilingual community. • Language loyalty • Language prestige • Theories of Language Attitude • There are two: • Social Identification Theory • Communication Accommodation Theory • Social Identification Theory • Henri Tajfel and John Turner in the early 1970s. • Theory of Intergroup Relations • Language is one of the potent symbols that individual expresses. • Personal Identity • Group Identity • Communication Accommodation Theory • Howard Giles • To establish, maintain relationships through talk • Participants in a conversation adjusts their accent, speech and diction according to the other person’s speech style. • Concepts • Convergence • Positive Attitude • Speaker adjusts himself according to listener. • Speaker wants him understood and accepted. • Language of the listener. • Divergence • Negative Attitude • Speaker does not adjusts himself according to listener. • Speaker does not bother. • Do not conform the features of language of listener. • Conclusion • Languages are all latent. • Role in the developing profile of community. • Have relations with language shift. • People can choose attitude towards language. • #language_attitude #sociolinguistics #attitude

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