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This episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours • Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. • 00:00 Intro • 02:00 Why Did You Write The Personal MBA • 04:32 What Is An MBA? • 10:30 Should You Do A MBA? • 14:19 How Difficult Is Starting And Running A Business? • 16:57 First Steps To Setting Up A Business • 19:29 Loads Of Business Are Finding Problems To Solve • 27:49 How To Give Value To The End Consumer • 35:47 How Do You Find Out If Your Idea Is Good? • 39:11 This Is The Wrong Approach When Starting A Business • 40:49 Why Should You Start With Value? • 42:35 How To Market • 44:04 Psychology Marketing • 46:06 Creating A Drive In The Marketing Strategy • 48:23 Think Different • 50:52 Be Brave To Do Something Completely Different • 58:39 How To Become A Good Marketer • 01:00:31 The Sales Piece In Any Business • 01:04:38 Customer Service Matters • 01:06:09 The Sales Framework • 01:13:06 How Important Is Hiring? • 01:14:50 What Role Does Competition Play? • 01:19:09 Let's Talk Money • 01:24:17 What Numbers Should I Pay Attention To? • 01:26:35 Experimenting • 01:34:55 Every Complex System Starts In A Simple Way • 01:39:06 Mastering A Job • 01:43:54 Ten Major Principles To Learn Anything • 01:55:24 Removing Any Friction In The Process • 02:01:38 Last Guest Question • You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4 • Follow Josh: • Twitter - https://g2ul0.app.link/SznbYyhi9Kb • Follow me: • https://g2ul0.app.link/gnGqL4IsKKb • Microphone shock mount sign up link: • https://manage.kmail-lists.com/subscr... • You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb • Sponsors: • Shopify: http://shopify.com/bartlett

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