What is Retail Media

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=lffsK_X8J4g

In the dynamic landscape of digital marketing, a phenomenon has been quietly reshaping the way brands connect with consumers—Retail Media. • In this in-depth exploration, we aim to unravel the mysteries behind Retail Media, charting its remarkable growth trajectory and examining why it has become such a significant player in the advertising landscape. From its seemingly sudden emergence to the present day, we'll navigate the key trends, challenges, and opportunities that define the rise of Retail Media in the contemporary marketplace. Join us as we embark on a journey through the corridors of digital commerce, seeking to answer the question that's on everyone's mind: What is Retail Media? • 00:00 Intro • 00:29 Digital Ad Spend Trends • 01:46 Key Players in Retail Media • 02:45 What Retail Media Ads Look Like • 05:23 Ads vs Organic Listings • 06:30 Privacy Updates • 08:18 Cookie-less World • 10:29 Meta vs Google vs Amazon • 12:21 Key Revenue Drivers for Amazon • 13:52 Walmart as a Retail Media Platform • 15:17 Advertising with First Party Data/Amazon DSP • 16:32 Streaming TV Advertising • 19:20 Amazon Launches Sponsored Video • 19:40 In-store Display Ads • 20:25 Key Takeaways • 22:50 Amazon DSP for Non-Endemics

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