Why Starbucks Struggles In Vietnams 1B Coffee Market











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A cup of traditional cà phê sữa đá is made with robusta beans, which have a sharper, bitter flavor than more mild arabica beans. The drink is available all over Vietnam, served at roadside cafes, restaurants and at home. But you won’t find the traditional style in a Starbucks. That’s because most international coffee chains only serve Arabica beans. It’s one reason global chains have struggled to grow in Vietnam’s more than $1 billion market for specialty coffee and tea shops. • » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC • » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision • » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic • About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. • Connect with CNBC News Online • Get the latest news: https://www.cnbc.com/ • Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC • Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC • Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC • Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC • #CNBC • Why Starbucks Struggles In Vietnam's $1B Coffee Market

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