What is your strategy in Asia by Mike DeSimone CEO at Borderfree

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=lt7wrImnVvA

Michael DeSimone is the Chief Executive Officer and President of Borderfree. He is responsible for the overall strategic direction and growth of Borderfree’s global ecommerce business, and serves on the Company’s Board of Directors. Michael joined Borderfree as CEO in January 2007. • An ecommerce pioneer, Michael successfully led the transformation of Borderfree from an online currency conversion service, to a provider of global ecommerce solutions for major retailers. Today, the company works with leading brands including Saks Fifth Avenue, J.Crew, Macy’s and Williams-Sonoma, which leverage Borderfree’s market leading technology and services platform to easily expand business into more than 100 countries worldwide. • Michael’s career spans more than 25 years in both the financial services and technology industries. He has held senior roles in sales, operations and product development at Travelex, Citibank and Thomas Cook Financial Services. • Michael joined Borderfree’s predecessor E4X in 2004 as the Senior Vice President of Sales and Marketing. Appointed to the role of CEO in 2007, Michael led the development of the global ecommerce platform Borderfree is known for today. The company rebranded as Borderfree in 2013 and held its initial public offering in March 2014. • Michael has been recognized as an Ernst Young Entrepreneur of the Year finalist and was recently selected as one of SmartCEO’s Future 50. With nearly 200 employees, Borderfree was ranked No. 17 on Crain’s New York Business Fast 50 List in 2014 and No. 86 on Deloitte’s Technology Fast 500 list in 2014. • As a global ecommerce expert, Michael is regularly sought for commentary by top news outlets such as Bloomberg, Reuters, CNBC and The Wall Street Journal. • #DESCRIPTION • DeSimone discusses how Borderfree is working to help retailers break into the ecommerce market in Asia including assisting them in understanding the central marketplace mall concept that is most common in Japan and China. • Subscribe for more SarderTV: http://bit.ly/1osk5yg • Follow our Official Twitter: http://bit.ly/1tIwTzK • Check out exclusive SarderTV content: • Web - http://bit.ly/1xpv37D • Facebook - http://on.fb.me/1EbljQi • #ABOUT SARDERTV • SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. • Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. • SarderTV is an exciting, forward thinking media company focused on the promotion of learning.

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