Customer Experience Center for BMW MINI Interior Design

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The BMW MINI brand advocates Big Love and a lifestyle of obsessing with what you love without asking for an answer , and accurately expresses users' emotions, tastes, and attitudes, which fits deeply with the pursuing-waves life of young people. The element of waves is used throughout the design of the exhibition hall for BMW MINI in Qianhai. In the fashionable and ever-changing form, it reflects the wonderful life path and idealistic light of aspiring young people. • Cars are just hunks of metal, and it is people who give them life. In the same way, space is just a set mold, and it is the core design that gives it the spirit inside. The brand concept of MINI is more oriented towards youth and fashion, so in the overall design of the project, the designers highlighted the interweaving of lines, the composition of materials, and the layer of light and shadow, expecting to show a diversified design resulting from the interaction between MINI spirit and user emotions with rich combinations and changes... • Design: ARCHIHOPE • Location: Qianhai, Shenzhen City, China • -------------------------- • Grave Matters by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... • Source: http://incompetech.com/music/royalty-... • Artist: http://incompetech.com/

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