Why Airlines Can’t Survive Without Loyalty Programs WSJ Case Study

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=mTTW8RDJUEE

American Airlines created the first major airline loyalty program in 1981 as a way to compete for customers post-deregulation. But today these programs are the industry norm, having transformed into billions of dollar businesses with legs outside the aviation industry. The AAdvantage loyalty program has even become a business in its own right with airlines selling miles to banks, and was followed by similar programs with United, Delta, Southwest and more. • WSJ breaks down how American Airlines created the program that changed the way the world flies. • Chapters: • 0:00 Shift in air travel • 1:07 History of airline loyalty programs • 3:30 The industry • 4:37 Airline miles and banks • 6:57 Loyalty program competition • Watch exclusive interviews with the creator of the first airline loyalty program and American Airlines VP of Revenue here: https://on.wsj.com/48Lej3z • #Airlines #Travel #WSJ

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