CMO Talk Series Episode 4 Artificial Intelligence For Effective Marketing

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=mlyAky6sMp8

Embracing AI in marketing is not an uncommon suggestion by marketers from all around the world. In fact, artificial intelligence has shown great potential to revolutionize marketing and help businesses connect better with their customers and audiences. While we are flooded with the many benefits of integrating AI in marketing, the real question remains: how can we make the integration effective for marketers to boost efficiency? • The 4th episode of the #CMOTalkSeries highlights where and how artificial intelligence comes into play for marketers and marketing alike. In this episode, our guest speaker, Dario Debarbieri, VP Head of Marketing, HCLSoftware, and our host, Krishnan Chatterjee, COO, MarketsandMarkets, take this discussion forward and break down the many aspects of AI integration in marketing. • Meet our Speaker: • Dario is a highly experienced international executive who has helped companies expand their footprint, transform and grow across several markets, including the USA, Latin America, Asia Pacific, Europe, the Middle East, and Africa. He possesses deep expertise in technology, including sales, marketing, and channeling strategies in Cloud, Digital Transformation, Blockchain, Artificial Intelligence, Big Data, Mobile, DevOps, the Internet of Things, and the API Economy. • Meet our host: • Krishnan is a seasoned business leader and an expert at helping companies capitalize on upcoming disruptions and emerging revenue opportunities to accelerate growth and build market share. With decades of experience in marketing across various industries, Krishnan now occupies the role of COO at MarketsandMarkets. Prior to joining MarketsandMarkets, Krishnan was the Chief Customer Officer and Head of Marketing, Indian Subcontinent at SAP, where he was responsible for driving business results across the Indian Subcontinent. • #CMO #ChiefMarketingOfficer #demandgeneration #demandgen #AI #efficiency #disruption #marketsandmarkets • Timestamps: • 0:00 Intro • 4:14 Efficiency and Effectiveness in B2B Marketing • 9:09 Four Core Pillar of AI Marketing • 14:56 Use Cases on AI in marketing funnel to boost the Efficiency and Productivity • 22:51 What going to create Effective Marketing 2.0 • 27:03 Ideal Architecture for Partner Ecosystem Management • 29:14 Dario's Advice • 34:37 Thanks for Watching • --------------------------------------------------------------------------------------------------------------------------- • Check out our full playlist on #disruptiondialogues : • DisruptionDialogues Season 1 • MarketsandMarkets™ is a sector research, growth advisory, and analytics firm that helps clients realize revenue opportunities in new and existing markets. We leverage our proprietary data platform and Knowledge Services practice to deliver actionable insights to organizations. • The B2B economy is predicted to see the emergence of $25 trillion of new revenue streams that will displace existing workstreams. KnowledgeStore, our AI-driven market intelligence platform, serves as the discovery and validation engine to evangelize these new growth opportunities. • Follow us on • Facebook: / marketsandmarkets • Twitter: / marketsmarkets • Instagram: / marketsandmarkets • LinkedIn: / marketsandmarkets • YouTube: / marketsandmarketschannel

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