The Marketing Mix Extended Simon Atack











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The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence • Website: http://business.caw.ac.uk/ • Facebook:   / cawbusiness   • Twitter:   / cawinfo   • LinkedIn:   / cawbusiness  

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