What is Integrated Marketing Communications Strategy Integrated marketing communications explained

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🚀 Master Your Marketing Strategy! 🚀 • Are you looking to enhance your marketing strategy and create a seamless, powerful brand presence? In this video, we dive deep into Integrated Marketing Communications (IMC)—the promotions element of the 4 Ps of marketing—to help you craft a winning strategy for your business, career, or studies. • 🔹 What You’ll Learn: • ✅ How IMC fits into a firm's overall marketing strategy • ✅ The essential components of the promotion mix (Advertising, PR, Direct Marketing, Sales Promotion Personal Selling) • ✅ Real-world examples of IMC in action • ✅ How to choose the right advertising PR tactics for your business • ✅ The difference between Push Pull Marketing Strategies • 🎯 Who Should Watch? • 📌 Marketing business students (Undergraduate Graduate) • 📌 High school students studying business • 📌 Entrepreneurs business owners looking to grow their brand • 📌 Hospitality management students • 📌 Anyone interested in building a strong, integrated marketing approach • For a written explanation of the (integrated marketing communication) IMC concept, feel free to check out my article on LinkedIn (Branding Your Company for Success: An Integrated Marketing Approach) for free: • / branding-your-company-success-integrated-m... • For a simple explanation of the basics of the promotion mix feel free to check out my article on LinkedIn (Promoting Products: 5 Components of the Promotional Mix) for free: / 20141002042202-284765029-promoting-product... • 🔥 LIKE, COMMENT SUBSCRIBE 🔥 for more marketing strategy content! • 📌 Timestamps for Easy Navigation: • 0:00 Introduction • 0:10 What part of the marketing mix (4Ps) does IMC address? • 2:35 What are the strategic goals of the promotion mix? • 4:21 What is IMC? • 6:20 Elements of the promotional mix • 8:36 Advertising as a promotion tactic • 11:09 Advertising tactical decision • 15:27 Advertising message (Cont.) • 17:04 Advertising Media Mix • 18:47 Push versus Pull Strategies in Marketing Communications • 20:27 Sales Promotion: Trade Sales Promotions • 21:56 Sales Promotion: Consumer Promotions • 24:15 Cons of using Sales Promotions • 26:31 Public Relations (PR) • 27:24 Common forms of PR • 28:47 Direct Marketing • 30:07 Personal selling • 🎥 Watch now take your marketing strategy to the next level! • #MarketingStrategy #IMC #IntegratedMarketing #PromotionMix #MarketingStudents #BusinessGrowth #EntrepreneurTips #Marketing101

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