Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=o_7XarmoDIw

Counterfeits have always been a problem on Amazon, but they became more common after an influx of Chinese-based sellers joined in 2015, causing brands like Nike and Birkenstock to quit selling directly on the site. In 2020, Amazon launched the Counterfeit Crimes Unit, which joined law enforcement on 50 raids and the seizure of seven million counterfeit products in 2023. But retail experts say it's not enough. CNBC visited Amazon's team of former prosecutors and a military gear brand that's partnered with them to sue bad actors who ripped off its patented camouflage pattern. • Chapters: • 1:34 Chapter 1 - Born of necessity • 5:43 Chapter 2 - Causing real harm • 8:12 Chapter 3 - Fighting back • 10:47 Chapter 4 - Identifying sellers • Produced and Shot by: Katie Tarasov • Edited b:y Marc Ganley • Supervising Producer: Jeniece Pettitt • Animation: Christina Locopo, Jason Reginato • Additional Camera: Magdalena Petrova, Shawn Baldwin, Emily Rabbideau • Additional Reporting: Annie Palmer • » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC • » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision • About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. • Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Get started today: https://cnb.cx/4aryNgM • Connect with CNBC News Online • Get the latest news: https://www.cnbc.com/ • Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC • Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC • Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC • Follow CNBC on Threads: https://cnb.cx/threads • Follow CNBC News on X: https://cnb.cx/FollowCNBC • Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC • #CNBC • Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back

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