Canonicalization

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No matter how old your existing website is, you may be interested in updating it for a fresh, new, more engaging look or to add more content. Unfortunately, you may not realize that without canonicalization, you could lose the positions you have worked diligently to earn on Google or other search engine sites. • The last thing you want to do is spend a lot of time and money creating a great new look for your website only for it to result in a significant drop in your SEO ranking. Nauman, Senior Marketing Consultant from Nova Solutions explains what canonicalization is and how it is applied to protect your hard earned internet marketing position. • Canonicalization is a series of steps you can take to make sure your newly designed website is recognized by Google and other search engines as essentially the same site you have always had. This is extremely important so you can retain your position, especially if you are at or near the top of search results. A fall from the top can be quite costly as you try to re-establish your web presence in a busy market place. • Several techniques can be used to achieve canonicalization such as utilizing 301 redirects which connect old pages to the new site, properly structuring the URL to make sure all content registers as one site and making sure Google recognizes that it is the same site, just a new design. As they say, ‘Location is everything’ and that is true when it comes to effective positions on search engines. • • Nova Solutions Toronto • [email protected] | +1 (416) 848-0515 | https://novasolutions.ca/ • 85 Corstate Ave, Unit 200, Concord, ON L4K 4Y2

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