Apples 1984 Ad – Most impactful commercial of all time

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=qe2WXtRnyog

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. • Listen to this Podcast wherever you prefer! • Episode: #071: Apple 1984 Ad – Most impactful commercials of all time • Book your 90 Minute Starter Session Here: • https://empirebuildersprogram.com/get... • Timestamps: • Intro: (0:00) • Sponsored Segment: (0:21) • Podcast: (1:28) • Sponsored Segment: (11:37) • Podcast: (13:25) • Outro: (21:05) • Transcript: • Dave Young: • Welcome back to the Empire Builders Podcast. Dave Young here, along with Stephen Semple, and Stephen, as we normally do here, just before we hit the record button, you whispered the topic into my ear and I’m like, “Okay, so we’re finally getting to that one are we?” It’s a podcast about business building and marketing and we’re finally going to talk about the 1984 Apple ad. The other marketers that listen to this will understand this is there something that hasn’t been discussed about that ad yet? • Stephen Semple: • Well, I’m hoping. I’m hoping we have a new little angle on it. • Dave Young: • I am so anxious to hear it. • Stephen Semple: • Well, you know what’s really interesting, so when I was in university, I took marketing in university and it was about, I guess we would’ve been 1989 or something like that, my marketing professor, no, it would’ve been, I graduated in ’88 when I’m done, but so it be like ’87, my marketing professor started talking about that ad. And I made the comment that I had saw it because remember this was pre YouTube, you couldn’t go back. He was like, “You saw that ad” and I remember watching the Super Bowl and seeing it, but when you talk about recall, when I went back to do research on this, you know how people don’t recall things accurately, I would’ve swore on a stack of Bibles that it was a halftime ad. • Dave Young: • Oh, okay. • Stephen Semple: • And it was not. It was shown in a regular commercial break in the third quarter • Dave Young: • Okay. • Stephen Semple: • It was not like a Super Bowl ad. So yeah, we’re going to talk about this television commercial, which is full of visual elements and we’re on audio so this is going to be interesting. Yeah, if someone has not seen this commercial, I would recommend going to YouTube and just type in Apple Macintosh Super Bowl commercial and it’ll come up. • Dave Young: • Yeah, 1984. • Stephen Semple: • Yep. And give it a watch because it is considered, widely considered one of the most successful and impactful commercials of all time. It is really worth taking a look at, and that’s part of the reason why we’re going to study it. • Dave Young: • And I think something noteworthy about that is that it was considered that before the age of YouTube, and we talk about it in terms of the impact quotient of the ad being super high because nobody saw it more than once. • Stephen Semple: • Yeah, and within 100 days Apple sold 72,000 Macintosh computers from a launch. And when we go back to 1984, 72,000 computers was a lot of computers to sell in a hundred days. • Dave Young: • Yeah. • Stephen Semple: • And it’s been awarded as being one amongst the greatest commercials of all time. • Dave Young: • Okay. • Stephen Semple: • And it was actually aired twice. It was aired in a few small test markets before the Super Bowl, then it was aired on the Super Bowl, but for all intents and purposes it was aired once and it wasn’t at half time. Most people recall it as halftime, but it was during a regular commercial break. And the other thing we have to remember is at the time Super Bowl ads were not this big thing that they are today. • Dave Young: • Yeah. • Stephen Semple: • This was really the first high priced, high production Super Bowl ad that had been done. So that was also very groundbreaking and it was made by Ridley Scott who today we all know is a very famous Hollywood producer. Ridley Scott got his start in doing television commercials. You remember the Chanel No 5 ones where the guy, the black and whites, where the guy dove in the pool and there was- • Dave Young: • Oh, sure. • Stephen Semple: • That was Ridley Scott did those as well.

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