Genius of Fogg Deos Part 1

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=qiy8QbYQ7rM

When Fogg entered the men’s deodorant market, it had a number of both global local brands as it was growing very fast. However all the brands had almost the same positioning that Axe had created which talked about attracting women. Darshan Patel however used solid market research to develop Fogg’s positioning. • #Fogg #DarshanPatel #India #Brandstories #Axe #Marketresearch #Brands #Deodorants

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