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Low Balling
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http://youtube.com/watch?v=qsirDQnbri8
Not all consumer behaviour techniques are made equally, some of them are really scummy. Low Balling is a persuasion technique that involves presenting an initial offer or agreement that seems attractive or favourable only to change the terms later on. Specifically the salesperson presents the client with a price lower than what they are willing to accept or what they know is feasible. It is used to get the client or buyer to commit to the offer and after that commitment is made , the salesperson then reveals that the original offer cannot be met, and introduces a new set of terms that are less favourable to the client. Low Balling works because once a person has actually committed to an agreement or a decision they tend to feel a sense of commitment and obligation to follow through with it, and this sense of commitment can make the client more willing to accept the less favourable terms that are introduced later, even if they're not what they originally agreed to. Low Balling if often used by car salespeople where a dealer might initially offer a very low price on a car together a customer interested only to later reveal that the price doesn't include certain fees or features. It is also a technique widely used by low cost airlines and you see it all the time. Flights from a pound for example and when you go on the websites you never actually find the flights for a pound or you can but then you still have to pa for everything else.Whilst low balling can be effective in getting someone to commit to an agreement or a decision it's also deceptive and unethical. • ------------------------------------------------------------------------------------------------------------- • Learn more about Luxury Academy London: • https://www.lux.ac/lux
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