Youtor
Crossing the Chasm Explained
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=rA6xLcOroK4
In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). Moore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing. • reference: https://en.wikipedia.org/wiki/Crossin...
#############################
