Cadburys 2010 IPA Brand Stories on Film

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=rd0320QADog

Fallon took home a Silver Award at the IPA Effectiveness Awards in 2010 for their Glass and a Half Full Productions, a content-led campaign which included 'Gorilla', 'Eyebrows' and 'Trucks'. • This film by the IPA Thinkbox shows how a new communications model increased revenue for Cadbury. • To find out more and download the full case study, visit: • http://ow.ly/mMQm1.

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