Peel RFM Analysis and Audiences

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=rfD10R0sODI

This is RFM Analysis by Peel — RFM stands for Recency, Frequency, and Monetary value, each an important indicator of customer behavior. • If the customer has purchased more recently, they are likely to be more responsive to outreach and promotions. • If a customer purchases more frequently, then they are more engaged and satisfied. • Every purchase is valuable, but combining this factor with how recently or frequently a customer purchases could indicate if they are a brand loyalist. • • RFM can help you answer these questions: • 1. Who can you upsell higher-value products to? • 2. Who can you send personalized messages to keep them from churning? • 3. Who is most likely to engage with your brand? • 4. Who can you offer limited-time offers to and try to reactivate? • RFM Analysis groups all your customers into ten segments based on their scores. You can also make an Audience for each group to take further action or dig deeper into the analysis. • Customers start at the bottom right, and the goal is to move to the top right. • Peel RFM Analysis works for Shopify and Amazon Seller Central. • Learn more: • https://www.peelinsights.com/solutions • or email: [email protected]

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