What is content marketing











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Content Marketing, What is it and how is it a powerful tool to help you grow your brand, generate in-bound leads and how to do it is successfully. In this video we explain what is content marketing, how to use it effectively to meet you business goals. How to build out a content marketing strategy and what tools you can use to keep on top of your content marketing strategy. • -------------------- Resources and Links----------------------- • Content Marketing - purpose and benefit of using buyer personas - Free lesson • https://digitalmarketinginstitute.com... • Free Content Planning template: • https://digitalmarketinginstitute.com... • ------------------------------------------------------------------------------------- • • No matter what kind of digital marketing you engage in, you’re going to need great content. Great content doesn’t involve plugging your products endlessly. Instead, it offers real value to people – and most importantly, it serves a purpose. • When you have great content, your customers will look forward to receiving it – whether that’s via a new video uploaded to your website, a funny email, or an informative blog post. They will want to spend time with it and share it with their friends. This positive sentiment, in turn, can be great for your bottom line, as it usually leads to better customers who are loyal to your brand. • So it makes sense to ensure that content marketing is at the heart of all your marketing tactics. Let’s dive straight into the world of content marketing and what it can do for your business. • 00:00 : What is content marketing? • 00:53 : Marketing funnels • 01:35 : Brand Awareness • 02:00 : Why develop a content strategy? • 02:44 : Strategy considerations • 03:38 : Being flexible • 04:07 : Tools Tips • • ------------------Want to learn more about Content Marketing --------------- • Our short online course on Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation. • About the Digital Marketing Institute. 38% of DMI graduates go a new role in digital marketing or changed their career path after taking this short course. • https://digitalmarketinginstitute.com... • • #contentmarketing #contentcreation #contentmarketingstrategy #contentmarketing101

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