Attitude and ABC Model of Attitude

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In order to effectively maintain and enhance our own lives through successful interaction with others, we rely on ABC. • • A – Affect (feeling) • • B – Behavior (interactions) • • C – Cognition (thought) • Attitude helps us define how we see situations, as well as define how we behave toward the situation or object. Attitude provides us with internal cognitions or beliefs and thoughts about people and objects. Attitude cause us to behave in a particular way toward an object or 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