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Ethos Pathos Logos How You Can Win Over Any Audience
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🎬 The Great Movies by Roger Ebert – https://amzn.to/3wsJMsE • Ethos, Pathos, Logos. These are the three key principles to understanding rhetoric and persuasion. This video looks at how these principles can improve your writing and videos. • Ethos, Pathos, Logos: 3 Persuasive Techniques To Improve Your Ads • ► http://bit.ly/3AfSE3v • Filmmaking Lifestyle Site ► http://bit.ly/3GhcAGK • ───────────────────── • Chapters: • 00:00 - Introduction To Ethos, Pathos Logos • 00:20 - The Rhetorical Triangle • 00:46 - Why the Triangle is important for all persuasion • 02:17 - What is Ethos? • 03:19 - What is Pathos? • 04:37 - What is Logos? • 05:20 - Think Different campaign • 06:25 - The Ultimate Combo • 06:57 - Wrapping Up • ───────────────────── • Ethos, Pathos, and Logos are three concepts that have been used for centuries to persuade an audience. These rhetorical devices are often referred to as the ‘three pillars of persuasion.’ • The first is Ethos, which means credibility or trustworthiness. You may also see it called ‘ethical appeal.’ This is when a writer speaks from personal experience to give an opinion on the subject matter. • Next is Pathos, which leverages an emotional response such as pity, anger, or fear. • Lastly, there’s Logos. This refers to the reasonableness or logic of the argument being made, in modern times this is best summed up as leveraging data and statistics in order to sell something. • Ethos is the persuasive element of an argument. It's the speaker's credibility, which you earn by being honest, trustworthy and consistent in your beliefs. Ethos is also about establishing a connection with your audience, so it's important to be friendly and likable when you're trying to persuade someone. • Pathos is the use of emotion, often sympathy, to create a favorable impression on the audience. Pathos can be used to move people emotionally because they don't want to feel guilty or because they feel sorry for someone who is suffering. • Logos is the appeal to logic, reason, or rationality. It's based on logic and reasoning and is used to convince people that you are right or that something is true. Logos can be used in all kinds of communication, from persuasive speeches to advertisements, from newspaper editorials to blog posts. • #VideoProduction #Videography #PromotionalVideo #VideoEssay #Filmmaking • ───────────────────── • ♬ Music Used: • Brighter Than The Stars (Instrumental Version) - Collin Lim • “Think About You” (Instrumental Version) - Sture Zetterberg • ▬▬▬▬ Links Resources ▬▬▬▬ • SUBSCRIBE to Film Lifestyle's YouTube channel! ► http://bit.ly/3WVrLvu • Our huge thanks to those who continue to support the channel. If you want to help out, feel free to use our links below: • 📚 Books On Cinema: • The Great Movies by Roger Ebert – https://amzn.to/3wsJMsE • Quentin Tarantino’s Cinema Speculation – https://amzn.to/3UMerKF • 1001 Movies To See Before You Die – https://amzn.to/4aYIDrH • 🎥 My Main Camera – https://amzn.to/3UoRxYo • 🖥️ My Monitor – https://amzn.to/4a5LsWw • 🎙️ Top Microphone – https://amzn.to/3Wp75xQ • 🔆 Key Light – https://amzn.to/3Wpw04k • 💡 Softbox – https://amzn.to/3w9XlNv • 🔅 Fill Light – https://amzn.to/3UoIWov • 🎬 Want to get more clients grow your video company to 7 figures per year? Free guide here – https://creator.mattbusiness.com/get-... • 📚 The 160 Books That Changed My Life: Free eBook – https://mattbusiness.com/must-read-books • ▬▬▬▬ Follow Us Keep In Touch ▬▬▬▬ • Filmmaking Lifestyle Site – https://filmlifestyle.com/ • Facebook – / filmmakinglifestyle • Twitter – / filmlifestyle • Instagram – / mattcrawfordcreator • Pinterest – https://www.pinterest.co.uk/filmlifes...
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