How to Effectively Target In Market Audiences in Ads

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How do you differentiate between running ads for in-market audiences and other types? Navah explained that in-market audiences are created by ad platforms based on user behavior. She emphasized layering these audiences with negative keywords and additional targeting for better accuracy. Navah also highlighted the impact of user logins and consent on ad targeting, sharing insights from her own travel habits to illustrate the benefits of precise targeting. • • 🎙️To watch the full podcast, check us out on: • YouTube: https://bit.ly/3VPfAjO • • #customerretention #adstrategy #ppc #ppcchat

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