Five Forces of Competition











>> YOUR LINK HERE: ___ http://youtube.com/watch?v=trOhHPvIU5U

This video introduces Porter's Five Forces Model - a popular tool for assessing the competitive forces present in a particular industry. • 0:00 Introduction • 0:20 Competitive rivalry • 1:00 Threat of new entrants • 2:10 Threat of substitute products and services • 2:59 Bargaining power of suppliers • 3:35 Bargaining power of customers • 4:17 The forces at play and determining strategy • 4:55 How the Five Forces Model can be used

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