Service Automation in Operational Customer Relationship Management DFCCIL operations and bd

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Service Automation in Operational Customer Relationship Management DFCCIL operations and bd • How to purchase the book watch this video: • Marketing CRM PDF Book for DFCCIL O... • Download the preview of book: https://drive.google.com/file/d/192bo.... • • The book focuses primarily on topics of Marketing Customer Relation • Management (CRM) from organisation perspective. The book is prepared as • study material for aspirants preparing for management jobs. • The content of the book is prepared based on the latest 2021 exam syllabus for • the recruitment of posts of Junior Manager, Executive and Junior Executive in • Operations BD discipline in Dedicated Freight Corridor Corporation of India • (DFCCIL). It is a schedule ‘A’ Public Sector Undertaking under the • administrative control of Government of India (Ministry of Railways). • The book is divided into three parts: • Part 1: Marketing • Part 2: Customer Relation Management (CRM) • Part 3: DFCCIL previous questions • The book is also useful for management students in their academics and also • aspirants of competitive exams • PART-1 MARKETING • ------------------------------- • Chapter 1: MANAGEMENT • Chapter 2: MARKETING • Chapter 3: MARKETING CONCEPTS • Chapter 4: STRATEGIC MARKETING • Chapter 5: MARKETING PROCESS • Chapter 6: MARKET ENVIONMENT • Chapter 7: CONSUMER BEHAVIOR • Chapter 8: BUSINESS MARKETS • Chapter 9: MARKET SEGMENTATION • Chapter 10: MARKET POSITIOING • Chapter 11: PRODUCT BRANDING • Chapter 12: PRICING • Chapter 13: PROMOTION • Chapter 14: MARKETING CHANNEL – PLACE • Chapter 15: PRACTICE MARKETING MCQ’s • PART-2 CUSTOMER RELATION MANAGEMENT • ------------------------------------------------------------------------- • Chapter 1: CRM DEFINITIONS • Chapter 2: CRM MODELS • Chapter 3: CUSTOMER RELATIONSHIP • Chapter 4: CUSTOMER VALUE • Chapter 5: CUSTOMER ACQUISTION • Chapter 6: CUSTOMER RETENTION • Chapter 7: CUSTOMER DEVELOPMENT • Chapter 8: STRATEGIC CRM • Chapter 9: CUSTOMER VALUE SOURCES • Chapter 10: CUSTOMER EXPERIENCE • Chapter 11: OPERATIONAL CRM – SALES FORCE AUTOMATION • Chapter 12: MARKETING AUTOMATION • Chapter 13: SERVICE AUTOMATION • Chapter 14: ANALTICAL CRM • Chapter 15: CUSTOMER DATA • Chapter 16: CRM IMPLEMENTATION • Chapter 17: PRACTICE CRM MCQ’s • • Website: https://helptoachieve.in • #helptoachieve #dfccil #crm

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