Youtor
What makes Apple Apple
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=uxH-oCpD_8c
Jony Ive's interview with Charlie rose on what makes Apple, Apple. • after he left Apple, now this interview is much more worthy. • 0:51 what is design. • 4:18 what apple products say about apple. • 6:11 why details matter. • 15:42 humanity in Design. • 18:36 importance of prototyping. • 22:30 the unreasonable man. • 24:56 design process. • 26:18 new; (danger in design) • 27:34 perfection. • 33:06 what makes apple, apple. • 35:12 problem framing. • 42:22 first meeting with steve. • 45:40 what is knife! • 48:00 loud idea.(2nd danger) • 49:40 who is jony ive. • 51:15 criticism. • 52:17 surgical precision. • 55:15 packaging. • 58:55 fluency. • 1:00:55 design making. • 1:04:50 possibility of apple not being apple. (3rd danger) • 1:07:37 material fluency. • 1:10:24 ambition • #design #apple #jonyive #interview #charlierose #business #stevejobs #product #industrialdesign
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