Channel 4 creates most accessible sponsorship idents yet for Paralympics 2024

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Channel 4 has created its most accessible sponsorship idents yet seen in the UK. • Toyota and Allianz will sponsor coverage of the Paris 2024 Paralympic Games on Channel 4, More4, Channel 4 Streaming and social channels. • The deals were brokered by Toyota’s full-service agency, T Pm, and Allianz’s media agency, Mindshare UK. • Allianz will use both its Allianz and LV= brands in idents around the coverage. The former's idents will feature audio description, while the latter will include British Sign Language and subtitling, as will Toyota's idents. • All of these features will be at the centre of the creative without an option to turn them on or off. • -- • The Media Leader is a leading trade publication for the media industry, covering the UK, US and global markets. • LIKE and SUBSCRIBE if you want more video content from our journalists and columnists: / @themedialeader • Twitter: / themedialeader • LinkedIn: / themedialeader • About Us: https://the-media-leader.com/about-th...

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