Youtor
39 ValueBased Pricing for Professional Services Casey Brown
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=wFYEyYWZjlE
In this episode, pricing expert Casey Brown describes common challenges for salespeople in pricing conversations. She emphasizes the importance of communicating value and highlighting differentiators before offering discounts. • Casey's approach with clients is to train their sales teams to have a value-based mindset and understand customers' buying signals and motives. While having a strong pricing strategy is important, equipping salespeople with the right negotiation skills will lead to better outcomes. • Note: At the beginning of the interview, we refer to one of her blog posts, which can be found here: https://boostpricing.com/2024/05/22/t...
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