Chips Ahoy History and the 1000 Chips Challenge

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Hi all! Today I’m looking into the history of Nabisco’s Chips Ahoy! and its “1,000 Chips Delicious” marketing campaign from the 1990s, which claimed there were 1,000 chocolate chips in every 18-ounce bag of Chips Ahoy! Chocolate Chip Cookies. But were there actually that many chocolate chips? And is that claim still true today? • Chips Ahoy Balloon (1995) (Restored), Uploaded by eonik, Internet Archive • (https://archive.org/details/chips-aho...) • Sources: • The Advertising Age Encyclopedia of Advertising, John McDonough, Karen Egolf, Museum of Broadcast Communications, 2003 • (https://archive.org/details/advertisi...) • The Great American Chocolate Chip Cookie Book, Carolyn Wyman, 2014 • “Nabisco: Left with a Crumb?,” Christopher Kilbourne, The Record, Jan 17, 1990 • “Helping Students with Basic Math Skills,” The Daily Times, Aug 16, 1995 • “Nabisco bats 1.181,” Steve Lyttle, The Charlotte Observer, Jan 8, 1997 • “A Grain of Salt, a Pinch of Pepper,” Susan H. Thompson, The Tampa Tribune, Jan 30, 1997 • “Challenge Chips Ahoy! 1,000-Chip Claim,” Citizens’ Voice, Feb 5, 1997 • “Chocolate Chip Calculation Challenge Open,” Standard-Speaker, Mar 7, 1997 • “Take the Chips Ahoy! 1,000 Chips Challenge,” Nabisco Chips Ahoy! Website, Oct 7, 1997 • (https://web.archive.org/web/199710072...) • “Chocolate Champs Cash in with Chips,” The Franklin Favorite, Oct 23, 1997

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