What is the triple bottom line

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Elkington's Triple Bottom Line model encourages businesses to take a broader approach to business performance. It suggests that there are three key areas of performance: profit, planet and people. • #alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel • VIDEO CHAPTERS • 00:00 Introduction • 00:14 People Planet Profit • 00:37 John Elkington • 00:53 Traditional bottom line • 01:55 More detail on people, planet profit • 03:12 Benefits of triple bottom line • 03:40 Drawbacks criticisms

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