Alexander Osterwalder Mapping Customer Pains to Value Proposition

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Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created. • View more clips and share your comments at http://ecorner.stanford.edu/authorMat...

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