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What Is TikTok Ecommerce’s Future How Retailers Are Reacting to a Potential Ban
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TikTok filed a lawsuit challenging an attempt to ban the social video app in the U.S. if its China-based parent company ByteDance doesn't sell its stake. What does that mean for ecommerce and retailers? • A new Digital Commerce 360 report breaks down what could happen next and how retailers are preparing. At stake could be $17.5 billion in ecommerce activity that Bloomberg reports TikTok wants to see in 2024. • Read more about what retailers Newegg and PatPat told Digital Commerce 360 in our new story: https://www.digitalcommerce360.com/20...
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