Michael Porter Creating Shared Value

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=z2oS3zk8VA4

Visit http://cecp.co for more thought leadership on corporate societal investment. • Bishop William Lawrence University Professor Michael Porter of Harvard Business School spoke to an audience of senior corporate giving professionals at CECP's Corporate Philanthropy Summit on June 2, 2010 about the role of business in social and economic development. He introduced the concept of Creating Shared Value (CSV) as distinct from Corporate Social Responsibility (CSR) and explained how CSV can help advance both the corporate and social goals of a company.

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