Youtor
Igor Ansoff Matrix
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=zUTDHpxVt4U
The Russian-American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called Father of Strategic Management and is famous for his theory of growth. • Section • 0:00 Introduction of the author and the purpose of the model • 0:55 The structure of the model • 1:59 Market penetration strategy • 2:56 Market development strategy • 4:25 Product development strategy • 5:25 Diversification strategy • 7:12 Risk in the different strategies • 8:12 Example - Coca Cola • 10:43 Criticism of the model • Download the model (PowerPoint) from our website: • https://flixabout.com/ansoff-matrix-g... • Our Youtube channel • / flixaboutcom • Our homepage • www.flixabout.com
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