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Today’s big idea comes from brothers Chip and Dan Heath and their compelling and story-driven book “Switch”. It has the subtitle “How to change things when change is hard” and in its essence a deep-dive into how the mind functions during times of change. • The book asks the puzzling question: Why is it hard to make lasting change even when the change is good for the people involved? • As always, we highly recommend reading the whole book. You can buy it by clicking our affiliate link: https://amzn.to/3lHzYAj • The Heaths answers the question by bringing together decades of research in psychology, sociology, and other fields and conclude that Change is hard because the human brain, is always subject to an underlying tension between ‘the rational mind’ (which likes long-term payoffs) and ‘the emotional mind’ (which prefers instant gratification). The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. • In order to create permanent change in any personal or corporate situation or in any team setting you, therefore, have got to find a way to appeal to both sides of your brain simultaneously. • The Heaths suggest following these three steps: • 1. Engage the rational mind – by providing Crystal-Clear direction on what needs to happen. • 2. Motivate the emotional mind – by giving a taste of how good it will feel once the change has been implemented. • 3. Blueprint the path ahead – make your environment facilitate the change you want. • In the video, we dig deeper into each step. • We hope you will enjoy the video! If you do please remember to give it ‘a like’ and to share it with your network and on your social media. • If you have any thoughts, insights or ideas for books to cover we’d love to hear from you. Please leave a comment below. And please consider Subscribing to the channel - Your support means the world to us. • If you are intrigued and would like to get more insights on BigIdeasGrowingMinds visit our Website: www.bigideasgrowingminds.com • Start a conversation and stay updated on new videos and upcoming content by visiting our Facebook or Instagram pages: • • • www.facebook.com/BigIdeasGrowingMinds • • www.Instagram.com/BigIdeasGrowingMinds • • Let’s stay connected: www.linkedin.com/company/bigideasgrowingminds • Take care and see you soon. • #Bigideasgrowingminds #becomeabetteryou #KnowledgeBouillonCubes #ChipHeath #DanHeath #Switch #Howtochangethingswhenchangeishard #ChangeManagement #BigIdeas #GrowingMinds #Learning #Leadership #Leadershipdevelopment #Development #Selfdevelopment #communication #booksummary #meaning #Selfreflection #Inspiration #PersonalDevelopment #Leadershipqualities #LeadershipSkills #Selfimprovement #becomeabetterleader

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