Matthew Rolnick Forbes Council Member amp Contributor on Content Writing

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Matthew Rolnick: Forbes Council Member Contributor on Content Writing • Current Role: VP of Sales at Yaymaker • Former: Groupon Divisional Sales Manager • Associated Press Release: • YouAccel community member Matthew Rolnick, has recently joined the Forbes Business Development council as a writer and contributor. Matthew, who first appeared in a Q A session in July to discuss Entrepreneurship, returns to deliver an equally impressive performance on content writing. The interview, which covers a plethora of topics, was a tremendous success, already garnering thousands of views from aspiring writers and content strategists. • Joining the Forbes Business Development council is no easy feat, and membership is reserved for only the most accomplished business professionals. To be considered for membership, council members must have years of experience in senior level roles, for companies generating a minimum of $1M in annual revenues. Last month Forbes published two of Matthew’s articles, titled: 'My Shot': Business Lessons From Hamilton How To Be An Intrapreneur . • Matthew is currently the VP of Sales at Yaymaker - a company best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint “nites”, game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant nites . They also work with celebrities and a wide array of speakers for any topic. • During the Interview, Matthew answers over 45 questions that specifically tackle the central theme of creating effective copy to persuade readers to take action. The interview is a great fit for any writer looking for expert tips on developing their craft. • Video Index: • 00:03:02 | Matthew Rolnick: Contributor and Council Member at Forbes • 00:03:43 | Matthew's role as VP of Sales at Yaymaker • 00:04:29 | Matthew's main area of Focus as a Content Writer • 00:04:49 | Hooking your Reader, as a Writer • 00:05:10 | Defining Copywriting • 00:05:31 | Persuasive Writing Tips for Selling • 00:05:54 | Examples of Effective Copy • 00:07:37 | Building an Emotional Connection with the Reader • 00:11:32 | Defining a Call-to-Action with Examples • 00:13:21 | The importance of a Headline and Examples • 00:15:55 | Tips on writing News Worthy articles • 00:16:30 | 10 Keyword Formulas that Trigger a Response • 00:17:45 | Writing Viral Content • 00:20:26 | Defining AIDA Examples • 00:23:50 | Elements of an Offer with High Conversion Rates • 00:25:44 | The Effectiveness of Deep Discounts in Copy • 00:26:37 | Defining Social Proof and Use Cases • 00:29:17 | The Concept of Scarcity Urgency in Copy • 00:30:39 | Using the Storytelling Approach in Copy • 00:32:35 | The Importance of Building Reader Profiles • 00:34:08 | Building a Relationship in less than 200 Words • 00:34:46 | The PAS Copywriting Formula - Problem, Agitate, Solution • 00:36:02 | The IDCA Copywriting Formula - Interest, Desire, Conviction, Action • 00:38:09 | The ACCA Copywriting Formula - Awareness, Comprehension, Conviction, Action • 00:39:23 | The FAB Copywriting Formula - Features, Advantages, Benefits • 00:42:41 | The 4 P's Copywriting Formula - Promise, Picture, Proof, Push • 00:43:52 | Additional Writing Tips from Matthew Rolnick • About YouAccel: • YouAccel is a leading provider in online training, offering courses across numerous industries from IT and Development to Business, Marketing, Design, and Productivity. • The e-learning experience provided by YouAccel is Dynamic. Each course is streamed in High Definition with corresponding assignments, quizzes, and exams that are delivered and graded electronically. All YouAccel courses are taught by certified educators that have numerous years of work experience in the field for which they provide instruction. • The courses can be taken at one's own pace and are offered at several levels including beginner, intermediate and advanced. Online courses are also compatible with any mobile device for the ultimate in convenience. • Taking the experience to a new personalized level, live communication with instructors is available through Udemy's online messaging console. All courses come with a certificate of completion and no age restrictions apply. • Website: https://youaccel.com • Facebook: / youaccel • Twitter: / youaccel • Instagram: / youaccel.training • LinkedIn: / youaccel

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