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The IKEA Group The Story of How We Work
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Video Source: www.youtube.com/watch?v=1jn2_nZrivQ
To create a better everyday life for the many people: that is the IKEA vision. But, what exactly do we mean by this? How can a home furnishing company create a better everyday? http://www.IKEA-usa.com • We believe quality and design should be affordable to many. We use the five elements of democratic design -- form, function, quality, sustainability and a low price. So instead of thinking outside the box, we got rid of it. • At IKEA, we want to inspire people to create the home they dream of. Follow us on a journey from home through design, supply and distribution to find out how they come together to create quality products at low prices. • To us, creating a better everyday life for the many people also means making a difference for the people and communities where we work. This film lets you know more about how.
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