What is a mock recall and why your current mock recall is not effective

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5 reasons your mock recall doesn't test your product recall program. For more information on making sure your next recall is more valuable, get our free one page guide: https://www.crisisclarity.com/how-to-... • Food and consumer goods companies conduct (or should conduct) regular mock recalls to test their product recall procedure or their product recall plan. Product recalls can pose a significant reputation risk to a company, and quickly escalate into a crisis so getting a product recall right is critical. • Most mock recalls however are little more than a traceability exercise. While traceability is important, it's a small part of effective product recall management. Mock recalls are therefore often poor indicators of whether a company can conduct an effective product recall. • For more information on making sure your next recall is more valuable, get our free one page guide: https://www.crisisclarity.com/how-to-...

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