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Learn how to use virtual reality in social science research
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Video Source: www.youtube.com/watch?v=Ce1Qz4YCv2I
Deep Dive podcast: Learn how to use virtual reality in social science research • Key Highlights: • 1️⃣ Empowering Capabilities: We unpack VR’s power to showcase phenomena in a new light, especially those elusive to traditional methodologies • 2️⃣ Exploration Galore: VR is a springboard to delve deeper into poorly understood phenomena, unveiling hidden layers • 3️⃣ Broadening Subfields: Our discussion extends to how VR magnifies research prospects in diverse subfields, such as organizational behavior, strategy, and entrepreneurship • 4️⃣ Metaverse - The New Frontier: We're at the cusp of an era where the metaverse transcends boundaries, creating a treasure trove of research opportunities • 5️⃣ Guidance Cautions: We share recommendations and highlight potential pitfalls, ensuring a smooth sail as you venture into VR-based research • This article is more than just an exploration; it's an invitation to challenge the conventional and to venture, truly, where research hasn’t gone before! • Get the article: Hubbard, T. D., Aguinis, H. 2023. Conducting phenomenon-driven research using virtual reality and the metaverse. Academy of Management Discoveries, 9(3): 408-415. https://doi.org/10.5465/amd.2023.0031
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