ATampT Archives Now You Can Dial

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See more from the AT T Archives at http://techchannel.att.com/archives • • The goal of this film was to aid in reducing customer dialing irregularities by demonstrating the correct way to use the dial telephone. It documents the shift between operator-based connections (which were on the way out) and having to dial the phone and make the connection yourself. • • The dial telephone was new at this point, although the two-letter, 5-number system was still commonplace. This film even has to explain what a ringing and busy signal sound like! • • This film opens with the demonstrator pointing out the importance of correctly using the dial telephone. Correct dialing techniques are demonstrated, with an emphasis placed on the following: • • 1. Be sure of the right number • 2. Wait for the dial tone • 3. Refer to the number while dialing • 4. Turn the dial until the finger hits the finger stop • 5. Avoid confusing the letter O with the 0 • 6. The difference between ringing and busy signals • • One by one, the conventions described in this film that aren't already gone may disappear imminently - for instance: with voicemail the norm, when is the last time you got a busy signal on a call? • • Susann Shaw, the demonstrator in this film, was a popular fashion model throughout the 1940s and 1950s, making frequent appearances in the pages of Vogue. • • Produced by Charles E. Skinner Productions • • Footage courtesy of AT T Archives and History Center, Warren, NJ

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