Transforming EndofLife Care

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In this episode of Give It a Nudge, Steve chats with Melissa Reader, the founder and CEO of Violet (https://www.violet.org.au/), a pioneering virtual care platform dedicated to supporting individuals and their families during the last stage of life. • Steve and Melissa talk about her shift from consulting to starting Violet, the unique challenges she faced as a non-tech founder in a tech world, and how she successfully bootstrapped the business while keeping control. They also cover Violet’s innovative approach to blending humanity and technology to offer scalable, impactful solutions. • Timestamps: • 00:00 - Introduction and setting the scene • 00:18 - Meet Melissa Reader of Violet • 01:17 - Quick pitch on Violet and its mission • 03:12 - Transition from consulting to founding Violet • 04:52 - Melissa’s personal story and inspiration behind Violet • 06:29 - Building Violet: Combining humanity and technology • 09:59 - Overcoming challenges in a non-tech founder journey • 13:10 - Distribution challenges and initial marketing strategies • 15:59 - Winning support and recognition for Violet’s mission • 21:04 - Expansion into international markets and future plans • 25:35 - Bootstrapping Violet and maintaining equity • 30:26 - Future plans and new product launch • This episode is perfect for anyone interested in how technology can be used to support people during one of the most challenging times in life, and how personal experiences can drive impactful innovation. • Stay ahead of the curve—subscribe to Give It A Nudge for the latest conversations from top startups, scale-ups, and high-growth companies!

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